Sooner or later, any type of business serious about their branding and reputation had to buy stock images for some or all marketing projects. When it comes to the quality of the photos, the term high-quality and high-resolution stock photos was only a figure of speech. High-quality and high-resolution implied bought and free implied you were giving up or sacrificing quality. The stock photos that were high-quality, high-resolution and free were non-existent. Until today! While many are having second thoughts when it comes to the value of using free stock photos for their online, marketing and print needs, believing free automatically implies lesser value or quality than paid is no longer true.
There are thousands and thousands of free stock photos available on the web. There are websites such as Unsplash or Pixabay that offer hundreds of thousands of free stock photos and the majority of the photos they offer are high-quality.
A lot of people ask – will free photos work for my business?
Whether or not free photos will work for your business, depends on the type of images you are going to use, the type of images you need, and how you are planning on using these photos. As we already mentioned, there are thousands and thousands of free stock photos on the internet, so chances are high you will be able to find the exact photos you need for your projects.
Before using a certain stock photo, you need to check whether or not that photo is available. Even though the photo is free, you need to read the site’s terms and conditions to see if attribution is required or not. There are websites that offer you a chance to buy stock photos. Websites like Shutterstock, iStock, and Getty Images offer stock photos for sale.
For a lot of businesses, the stock photos they need for website, social media, print purposes and etc. can be found on free stock image websites. Many of the photos are high-quality.
If you want to use stock photos, you will need to search and choose carefully through the free photos offered to find the best ones that will work for you. Usually, all free stock websites have search features and options available to help you narrow down your search.
You need to keep in mind that not all stock photos are created equal. Two of the most popular stock photography websites are Unsplash and Pixabay. The photographers or the creators of the free photos on these websites work under Creative Commons licensing.
Creative Commons is an organization that allows the sharing and use of knowledge and creativity through various legal tools. As we said before, some free stock photos may require attribution while some have limitations on how you can use the images or what you can do to the images.
Please don’t assume that purchasing stock images from places such as Shutterstock, iStock or Getty Images is better than downloading high-quality and high-resolution free photos on Pixabay, Unsplash and other websites because it isn’t. Paying for a stock image doesn’t guarantee you anything.
As long as you know what type of photos you need or what type of photos you want to use for your next blog post, you can search through the free stock photography websites as well. The only difference is that some websites can offer you a better selection of photos than others, however, the quality remains the same!